Story always captivates but sheer content can fade.

“Tell me the facts and I’ll learn. Tell me the truth and I’ll believe. But tell me a story and it will live in my heart forever.” Are marketers making such an impact, especially when it is a complex decision making process on a hi-value purchase?

I strongly believe that this question should occupy the prime space of a marketing leader’s agenda.

If a leader can drive the organization and the product to start telling the wonderful stories that have changed lives, businesses and organizations, then they only need to be an editor in the scene. The rest is shaped by the key stakeholders aligned to a shared vision.

One of the important pillars of a marketing campaign is how we craft the messaging. All marketers may have similar plans in the marketing program, but not all can tell a story. A story that must be well told!

Contact www.stratforward.com for any such initiatives.

Enterprise Customer Connect has become a ‘war cry’.  Everyone is talking, some shouting and some screaming.

‘As if I care,’ says the CIO.

If you need the CIO to care, content in context is key to him/her. Information overload has also made it worse. Marketing that’s strategic by nature, combined with relevance, patience and discipline, will impact.  This is for keeps 🙂

Contact www.stratforward.com for any such initiatives.

Connect with your customer with more passion by creating magical experiences with your brand.
Be intent on building unique user credits. The brand then occupies a prime mind space which will need to be constantly fed with more proof.

I call it ‘Customer Devotion’.

Technology Marketing cannot anymore afford to not to be ‘Customer Devoted’.

Contact www.stratforward.com for any such initiatives.

Customer centricity is not about delivering great customer experiences, but it is first about focusing on customers who give your business a strategic advantage.

Do you know your top contributing customers?
Do you know their worth?
Do you know why they contribute the most?

The more you know, the more you can serve and deliver value. The more you deliver value, the more they engage. More engagement leads to a deeper connect with your brand, thereby paving
the way for brand advocacy.

Contact Stratforward for any such initiatives.

AUTHOR: Jennyfer Rajan, Founder & Principal Consultant – Stratforward

Customer centricity, customer devotion, customer connect and storytelling – these are not mere buzz words in a marketer’s vocabulary. They are the new imperatives of strategic marketing. This maiden blog post introduces the ‘Mind on Fire Series’ by Stratforward.

The sole intention of this 4 part series is to enlighten marketers on how strategic marketing & communication can help businesses move forward.