Story always captivates but sheer content can fade.
“Tell me the facts and I’ll learn. Tell me the truth and I’ll believe. But tell me a story and it will live in my heart forever.” Are marketers making such an impact, especially when it is a complex decision making process on a hi-value purchase?
I strongly believe that this question should occupy the prime space of a marketing leader’s agenda. If a leader can drive the organization and the product to start telling the wonderful stories that have changed lives, businesses and organizations, then they only need to be an editor in the scene. The rest is shaped by the key stakeholders aligned to a shared vision.
One of the important pillars of a marketing campaign is how we craft the messaging. All marketers may have similar plans in the marketing program, but not all can tell a story. A story that must be well told!
Contact us on www.stratforward.com for any such initiatives.
Author: Jennyfer J.S. | Principal Consultant