Content or insight – what’s it that works? Can data quality alone bring success to B2B marketing, or are you missing other core ingredients? Is over-leveraging every medium the issue, or using the medium intrusively the issue?

Well, several questions and several answers exist and persist.

The guts to leverage bad experiences to change the face of marketing is the missing link. 

How many marketers can stand up and say, I did this, that and that too, and I realized none of them worked? How many marketers can say, I know this does not work anymore and I need to reinvent.

In all this, what will never fade away is talking to the point of relevance. Every other investment will become suboptimal if you do not connect with your constantly changing customer. What is in today is out tomorrow. A leaf to be taken from our younger generation – adapt on the go – is not just essential, it is survival.

No dearth for too many ‘gyan babas’, hyped stories, feel-good case studies and marketer of the year awards.

Search Engine Marketing, Social Media Marketing, Content Marketing, Digital Marketing, Relationship Marketing, Advertising, Print, Television, Apps… omg, omg, omg… STOP!

With all this and more, with all the budgets and more, why are more and more businesses struggling, in the dumps, in the red????

Stereotypes are death and nothing but death. Herd mentality should be the non-operative word – be it for marketing of entrenched brands or struggling start-ups.

Revolt Marketing is the new word. Revolt against the done and died techniques.

Re-hear, Re-weigh, Re-envision, Re-conceive and Resurrect!

Interested in knowing what Stratforward can do for your business?
Get in touch with us.

AUTHOR: Jennyfer J.S. | Principal Consultant




Mind on Fire: #4

Story always captivates but sheer content can fade.

“Tell me the facts and I’ll learn. Tell me the truth and I’ll believe. But tell me a story and it will live in my heart forever.” Are marketers making such an impact, especially when it is a complex decision making process on a hi-value purchase?

I strongly believe that this question should occupy the prime space of a marketing leader’s agenda. If a leader can drive the organization and the product to start telling the wonderful stories that have changed lives, businesses and organizations, then they only need to be an editor in the scene. The rest is shaped by the key stakeholders aligned to a shared vision.

One of the important pillars of a marketing campaign is how we craft the messaging. All marketers may have similar plans in the marketing program, but not all can tell a story. A story that must be well told!

Contact us on www.stratforward.com for any such initiatives.

Author: Jennyfer J.S. | Principal Consultant


Mind on Fire: Part #3

Enterprise Customer Connect has become a ‘war cry’.  Everyone is talking, some shouting and some screaming.  ‘As if I care’ says the CIO.

If you need the CIO to care, content in context is key to him/her. Information overload has also made it worse. Marketing that’s strategic by nature, combined with relevance, patience and discipline, will impact.  This is for keeps 🙂

Contact us on www.stratforward.com for any such initiatives.

Author: Jennyfer J.S. | Principal Consultant

Mind on Fire: Part #2

Connect with your customer with more passion by creating magical experiences with your brand. Be intent on building unique user credits. The brand then occupies a prime mind space which will need to be constantly fed with more proof.

I call it ‘Customer Devotion’.

Technology Marketing cannot anymore afford to not to be ‘Customer Devoted’.

Contact us on www.stratforward.com for any such initiatives.

Author: Jennyfer J.S. | Principal Consultant

To all you B2B Marketers!

Customer centricity, customer experience, content in context and corporate storytelling − these are not mere buzzwords. They are the new imperatives of strategic marketing. Stratforward presents Mind on Fire, a three part blog series that offers deeper insights. Get started with the first part.

Mind on Fire: Part #1
Customer Centricity
is not about delivering great customer experiences, but it is first about focusing on customers who give your business a strategic advantage.

  • Do you know your top contributing customers?
  • Do you know their worth?
  • Do you know why they contribute the most?

The more you know, the more you can serve and deliver value. The more you deliver value, the more they engage. More engagement leads to deeper connect with your brand, thereby paving
way for brand advocacy.

Contact us on www.stratforward.com for any such initiatives.

Author: Jennyfer J.S. | Principal Consultant