Customer centricity is not about delivering great customer experiences, but it is first about focusing on customers who give your business a strategic advantage.

Do you know your top contributing customers?
Do you know their worth?
Do you know why they contribute the most?

The more you know, the more you can serve and deliver value. The more you deliver value, the more they engage. More engagement leads to a deeper connect with your brand, thereby paving
the way for brand advocacy.

Contact Stratforward for any such initiatives.

AUTHOR: Jennyfer Rajan, Founder & Principal Consultant – Stratforward

Customer centricity, customer devotion, customer connect and storytelling – these are not mere buzz words in a marketer’s vocabulary. They are the new imperatives of strategic marketing. This maiden blog post introduces the ‘Mind on Fire Series’ by Stratforward.

The sole intention of this 4 part series is to enlighten marketers on how strategic marketing & communication can help businesses move forward.