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Customer centricity is not about delivering great customer experiences, but it is first about focusing on customers who give your business a strategic advantage.

Do you know your top contributing customers?
Do you know their worth?
Do you know why they contribute the most?

The more you know, the more you can serve and deliver value. The more you deliver value, the more they engage. More engagement leads to a deeper connect with your brand, thereby paving
the way for brand advocacy.

Contact Stratforward for any such initiatives.

AUTHOR: Jennyfer Rajan, Founder & Principal Consultant – Stratforward