Enterprise Customer Connect has become a ‘war cry’. Everyone is talking, some shouting and some screaming.
‘As if I care,’ says the CIO.
If you need the CIO to care, content in context is key to him/her. Information overload has also made it worse. Marketing that’s strategic by nature, combined with relevance, patience and discipline, will impact. This is for keeps 🙂
Contact www.stratforward.com for any such initiatives.